Mr and Mrs Middle England – Dodgy Advertisement
by David Palethorpe
Mr Middle England recently watched a television advert for a life insurance company.
To say he viewed it with a mixture of amusement and bemusement would be an understatement.
For those who haven’t seen it: a young couple are moving into their first home.
Happiness abounds as they unpack boxes, laugh, and exchange those syrupy, advert-style loving looks.
Up to this point, one might think, “Ah, isn’t this lovely?”
Then comes the twist.
The woman turns to her partner and says something like:
“Before we go any further, I’d feel happier if you arranged life insurance straight away — just to make sure I’m alright if anything happens to you.”
Without hesitation — the fool — he picks up the phone and arranges the policy.
They both smile, life goes on, and the advert ends.
Now, being somewhat cynical — alright, world-weary cynical — Mr ME couldn’t help but wonder.
If Mrs ME had said something like that to him when they moved into their first home (they weren’t married then), he might well have thought: what’s she got planned?
Especially since he remembered she was very keen on having a patio built at the back of the house.
So yes, the importance of life insurance cannot be understated.
But the timing, as portrayed in the advert, struck Mr and Mrs ME as darkly amusing.
And now they can’t help but wonder:
Did she kill him?
Did she bury him under the patio?
And more importantly…
Did they pay out?
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